Utilize the following section to brainstorm and further explore your hotel segmentation. (You will be able to make two different types of hotels; we will then further explore these advertisements in future chapters.

1. Advertisement for (name of the hotel created): ______________________________

Demographics-

Age:

Income amount:

Psychographics: Based on your cards what kind of interests, values, and personalities would you expect the people who will stay at your hotel to have?

Geographic: Would it make sense to segment this hotel geographically? (why or why not)?

Behavioral: What are some behavioral elements that would be present in this scenario? (Think of decision-making patterns for purchase, consumption, lifestyle, and usage).