Question
Utilize the following section to brainstorm and further explore your hotel segmentation. (You will be able to make two different types of hotels; we will
Utilize the following section to brainstorm and further explore your hotel segmentation. (You will be able to make two different types of hotels; we will then further explore these advertisements in future chapters.
- Advertisement for (name of the hotel created): ______________________________
Demographics-
Age:
Income amount:
Psychographics: Based on your cards what kind of interests, values, and personalities would you expect the people who will stay at your hotel to have?
Geographic: Would it make sense to segment this hotel geographically? (why or why not)?
Behavioral: What are some behavioral elements that would be present in this scenario? (Think of decision-making patterns for purchase, consumption, lifestyle, and usage).
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