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Utilizing the article Four Key Concepts: Your Starting Points can you please provide an in-depth overview addressing the Best Alternative to a Negotiated Agreement (BATNA),

Utilizing the article Four Key Concepts: Your Starting Points can you please provide an in-depth overview addressing the Best Alternative to a Negotiated Agreement (BATNA), Reservation price, Zone of Possible Agreement (ZOPA), and Value creation through trades? These are specific pieces of your framework for a successful negotiation. The case is attached

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