Utilizing the STP model show how your business concept will divide the market into subgroups or segments to determine which segment should be pursued/targeted and finally decide how it should position the product/service to best meet the needs of your chosen target markets. Reference: 1. Business name: "EcoGarden Landscaping" 2. Type of business: Landscaping Mission statement: "At EcoGarden Landscaping, our mission is to create sustainable and beautiful outdoor spaces that inspire and enrich the lives of our clients while promoting environmental stewardship. We are committed to delivering high-quality landscaping services that enhance the natural beauty of the surroundings, provide habitats for wildlife, and foster a sense of well-being for our clients."