v. Organization Competitive Advantage and Strengths (20 marks) (Chapter 6, Schilling 7e) Define the core competencies and competitive advantage . And how did they lead to your product/process innovation Use this chart format to illustrate 909 900 33 How is the Organization Structured for Innovation (40 marks) i. What is the set-up of innovation team (10 marks) ii. a. Why do you think the firm set it up in this format (10 marks) How do they manage the new product development process - draw in a flow chart (10 marks) a. Why did they choose this methodology (10 marks)

v. Organization Competitive Advantage and Strengths (20 marks) (Chapter 6, Schilling 7e) - Define the core competencies and competitive advantage - And how did they lead to your product/process innovation - Use this chart format to illustrate How is the Organization Structured for Innovation (40 marks) i. What is the set-up of innovation team (10 marks) a. Why do you think the firm set it up in this format (10 marks) ii. How do they manage the new product development process - draw in a flow chart (10 marks) a. Why did they choose this methodology (10 marks)