Vaayu is a hybrid of cooler and air conditioner whose running cost is one tenth of an AC's running cost. This means electricity consumption of only 250 Watts per hour, compared to an air conditioner that consumes 2,400 Watts per hour. Disbelief was a common reaction the founders received each time they made a presentation about Vaayu. "We were once presenting before a team of scientists and science professors and most of them said that our product defied all the laws of thermodynamics," Vaayu doesn't make you shiver like an AC but basically brings the temperature to a legitimate level and controls the humidity so that the environment becomes pleasant. Vaayu chillers look like coolers and ACs so to make them workable in terms of installation and to meet customer needs. "We have recently launched a revolutionary product, VAAYU MIG 24, which has a capacity of cooling 1,000 sq.ft., and consumes only 800 Watts," This means electricity consumption of only 250 Watts per hour, compared to an air conditioner that consumes 2,400 Watts per hour. So if you were paying Rs 5,000 per month (air conditioner), you will now pay around Rs 500. And wait, it's environment-friendly too, as it is possibly the world's only cooling product that uses the refrigeration cycle but does not emit heat in the environment. Vaayu Hybrid Chillers a patented technology acquired a funding of Rs 1 crore under collateral-free CGTMSE scheme of the state government of Madhya Pradesh through Corporation Bank, Indore. The startup has its manufacturing unit, constituting two plants, at Sanwer Road in Indore. The product has been tested for more than 100 units and the company is getting bulk orders from companies that care about environment and cost-saving. It has reached six states Madhya Pradesh, Chhattisgarh, Maharashtra, Delhi, Haryana and Uttarakhand, through its appointed dealers and distributors. These dealers are selling Vaayu to retail customers.Also, since the product is a new concept, we are opening 'Vaayu Experience Zones' for customers to get a feel of the Vaayu cooling. We have also appointed sales and service dealers to cater to the needs of the industrial and commercial customers,"

What are the different Market Segments for promoting Vaayu ?

Do you feel Vaayu Experience Zones is a good idea to promote this product? Give reasons.