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Vaka: MATTEL'N KONK BARB BEBENN BALANGICIYA HTYACI VAR MI? Barbie markasnn u anda kar karya olduu temel sorunlar nelerdir? Barbie hakknda devam eden tartmalar nelerdir?

Vaka: MATTEL'N KONK BARB BEBENN BALANGICIYA HTYACI VAR MI?

  1. Barbie markasnn u anda kar karya olduu temel sorunlar nelerdir? Barbie hakknda devam eden tartmalar nelerdir?

  1. Barbie'nin toplum zerindeki etkisi nedir? Barbie toplum iin "kt" mdr?

  1. Yeni reklamlar ve yeni rnleri de dahil olmak zere Mattel'in yeniden konumlandrma abalarna ilikin analiziniz nedir?

  1. Mattel'in (ve Barbie markasnn yneticilerinin) bundan sonra ne yapmasn nerirsiniz?

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