Valley View Farms is evaluating the pricing of its fresh-squeezed grape juice in half-gallon containers. Variable costs per container are $1.65. Identify the optimal price to maximize contribution margin and prepare a retained earnings statement.
•Price per Half Gallon: $2.65; Estimated Demand: 95,000
•Price per Half Gallon: $2.70; Estimated Demand: 92,000
•Price per Half Gallon: $2.75; Estimated Demand: 89,000
•Price per Half Gallon: $2.80; Estimated Demand: 86,000
•Price per Half Gallon: $2.85; Estimated Demand: 83,000
•Price per Half Gallon: $2.90; Estimated Demand: 80,000
•Price per Half Gallon: $2.95; Estimated Demand: 77,000
•Price per Half Gallon: $3.00; Estimated Demand: 74,000
•Price per Half Gallon: $3.05; Estimated Demand: 71,000
•Price per Half Gallon: $3.10; Estimated Demand: 68,000
•Price per Half Gallon: $3.15; Estimated Demand: 65,000