Value Cakes's vision is "To be the first option of our customers when they think of cake". Recently, a Communication's Analyst hired by Value Cakes came across a few instagram posts and online conversations in which he found customers to say they always buy cakes from VC. Those posts said VC provided good quality and excellent taste and that is why they are consistently buying from them. In this case, what should be VC's communication strategy approach? Reinforce current reputations Influence a positive change in stakeholders reputations Disregard any communication startegy Bring in line reputations with the vision.