Value Creation "The way to increase the profitability of a firm is to create more value. The amount of value that the firm is measured by the difference between cost of production and the value that customers perceive in the product. In general, the more value customer place on a firms product, the higher the price the firm can charge those products." Do you think supply and demand also influences the product they produce? Who benefits from the surplus of production? This is related to Strategy and International Management course So please answer according to International management