Value Delivery by Place

Marketplace (A3)

Choose one product at Amazon.com. Assume that you are going to sell the product as a third-party. Choose 4 from 9 questions that best fit with your choice of product

1. What is a marketplace?

2. Why sell via a marketplace?

3. Third party or Inhouse marketplace?

4. Main challenges of selling via a third party marketplace

5. Benefits of selling via a third party marketplace

6. Creating your own retailer marketplace

8. Challenges of creating a retailer marketplace

9. Do both: sell via a third party marketplace and create a retailer marketplace