Value Discipline Identification

McDonald's, in its initial days, changed its menu to only include what they did best, hamburgers and fries. They changed the process in which you ordered food. They also reduced the cost of dishes by wrapping the food and using plastic silverware. They added several processes to streamline the food preparation in the kitchen.

What McDonald's did was create a well-oiled machine that turned a 30-minute order into a 30-second masterpiece. These strategies helped the company to reduce its costs and stay true to its commitment to providing 'Great food at low prices'.

The above strategies adopted by McDonald's can be stated as a move to become a market leader in which of the value disciplines?

1. Customer Intimacy
2. Operational Excellence
3. Product Leadership
4. None of the above