Value of a Time Machine A new technology has been developed that allows individuals to travel backward or forward in time. We want to identify the value this time machine provides to consumers. Let's assume the four consumers who most desire this product are in this class. 1. A is the consumer who most values this product. He wants to go back to the time of the dinosaurs. He is willing to pay $3000. 2. B is the consumer with the next highest willingness to pay. She would like to see 200 years in the future. She'd pay $2500. 3. C is the next highest bidder. He'd like to relive this entire semester. He'll pay up to $800. 4. D is our fourth consumer. She'd pay $200 to move the clock forward to the end of this class period