Value of Control

There may be another opportunity to reduce risk. A major e$-$commerce shipping company is interested in partnering with EcoWrap. The company's resources and experience would guarantee development and launch of a successful shipping packaging product. However, the two companies would share in the profits, reducing EcoWrap's profit and overall value verses if they had developed it alone.

What is the greatest potential value this partnership could have for EcoWrap? I.e$.,$ what is the value of controlling the outcome of shipping packaging launch success?