1. Value proposition

• Identify an attractive customer segment for this company. Describe which need(s) of the chosen customer segment the company can try to satisfy.

Note: You may consider one of the five segments identified by Natural Marketing Institute, or identify a different segment based on an unmet or under-met need in the marketplace.

• Develop the company's positioning statement. Consider including a solution for the customers' need(s) as well as social and ecological performance.

1. Marketing mix

• Select one type of product (such as t-shirt), and describe how this product can be designed using the cradle-to-cradle principles.
  1. How can it be fully recycled?
• Describe how the company can close the loop.
• Suggest a reclamation program.
  1. Buy-back program or some sort of used clothing store? Lower prices?
• Suggest certification labels the company should pursue.
• Develop a unique selling proposition for the company that can be included in its advertisements after product launch.
  1. The shirt you buy will forever exist, because the materials are 100% recycled

1. UN SDGs

• Describe the expected social and ecological impacts of the product you designed.
  1. Social: For example, if you like sneakers and you see someone wearing them, you instantly feel connected to that person. We want to make a brand whose customers support each other and the clothing is recognizable
  2. Ecological: the materials used to make this shirt will continue to be used in some way even after you are done with it.
• Describe which SDGs the company should contribute to. For each goal, explain how the company can do so.