• Value Proposition statement for Loblaws.
• Which of the 5 "Marketing Management Orientations" is best exemplified by Loblaws? Provide 3 supporting arguments for your choice.
• List and explain 3 different tactics employed by Loblaws to foster customer loyalty. Support your answer with examples for each tactic that transcends any Loblaws divisions and banners.
• Describe Loblaws target customer by identifying 4 different specific demographic variables. What are the specific characteristics of each demographic variable? For each of the 4 demographic variables identified, provide 1 to 2 examples for each variable that connects to the Marketing Mix elements (4Ps - Product, Price, Place, Promotion).
• Do you believe that Loblaws stores would be successful in China? Why or Why not? Name and discuss 3 different macro- environmental forces from the text book to support your answer for each macro-environmental force
• Which one of the 5 "winning value propositions" best fits Loblaws? Why? Support your answer withexamples