Question
Value Propositions are better suited for communicating value to multiple segments of firms, while Value Word Equations are better used for describing the benefits of
Value Propositions are better suited for communicating value to multiple segments of firms, while Value Word Equations are better used for describing the benefits of a solution in quantitative terms for a specific customer. True or False
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
