Vamat is one of the Benelux's two official distributors of Huawei smart energy products, mostly inverters. These inverters are used to convert power generated by renewable sources, such as solar panels, into useable energy for consumers. Batteries and electric car chargers are two more smart energy options. Vamat is in charge of sales and distribution to resellers and EPC$-$ers. EPC stands for 'Engineering$-$procurement$-$construction,$\text{'}$ and these companies handle the full process of meeting the demands of the customer. For example, in a solar panel park, the EPC will begin with engineering and end with park completion. The inverters and batteries required for these parks are sold by Vamat to EPC$-$ers. Vamat exclusively sells to other businesses directly $($b$2$b$).$

In addition, as part of its collaboration, it provides services in the form of maintenance and advice to its partners. Vamat offers its products to resellers as well as those direct clients that Vamat considers large enough to do direct business with. The items will subsequently be distributed to individual installers by these resellers. throughout this business, one rival is also an official Huawei dealer throughout the Benelux. The key benefit of Vamat over this opponent, according to Vamat, is the manner it addresses the service side of the transaction. This advantage should be extended through marketing strategy $($S$.$ Binnema, personal communication, July $12,2022).$

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