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Vanna White, hostess of Wheel of Fortune, markets her identity to advertisers. Without Whites permission, Samsung Electronics America, Inc., attempted to use Whites identity. An

Vanna White, hostess of Wheel of Fortune, markets her identity to advertisers. Without Whites permission, Samsung Electronics America, Inc., attempted to use Whites identity. An ad for Samsung depicted a robot, dressed in an outfit resembling Whites and posed next to a game board that resembled the Wheel of Fortune set, in a stance for which White is famous. What can White sue Samsung for and will she win?

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