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Variable Cost Concept of Product Pricing Willis Products Inc. uses the product cost concept of applying the cost-plus approach to product pricing. The costs of

Variable Cost Concept of Product Pricing

Willis Products Inc. uses the product cost concept of applying the cost-plus approach to product pricing. The costs of producing and selling 7,000 units of medical tablets are as follows:

Variable costs per unit: Fixed costs:
Direct materials $109 Factory overhead $266,000
Direct labor 40 Selling and admin. exp. 91,000
Factory overhead 34
Selling and admin. exp. 27
Total $210

Willis Products desires a profit equal to a 25% rate of return on invested assets of $600,012.

a. Determine the variable costs and the cost amount per unit for the production and sale of 7,000 units of medical tablets.

Total variable costs $
Variable cost per unit $ per unit

b. Determine the variable cost markup percentage per unit. Round your percentage answer to one decimal place. %

c. Determine the selling price per unit. Use the rounded variable cost markup percentage in your calculations, and round the amount of the markup to the nearest whole dollar. $ per unit

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