Question
Variance and Performance Evaluations : Jill is the founder and CEO of the apparel manufacturer Dummy. She strongly believes in accountability and pay-for-performance. One of
Variance and Performance Evaluations: Jill is the founder and CEO of the apparel manufacturer "Dummy." She strongly believes in accountability and pay-for-performance. One of the lessons she took away from business school was to have clearly defined standards, or budgets, in place against which to compare actual costs and revenues so as to evaluate the performance of her coworkers. The key functional managers who receive variable compensation at this point are Stan (marketing manager), Mary (operations manager), and Dan (purchasing manager).
In January, Jill has prepared a budget on the basis of 200,000 expected pairs of jeans to be made and sold. This budget was based on an expected unit sales price per pair of jeans of $40, expected variable DM costs of $12, expected variable DL of $5, and expected variable OH of $10. The expected fixed cost was $1,500,000, consisting of $1MM fixed OH and $500K fixed marketing costs.
At the end of the year, actual sales turn out to be 210,000 units, i.e., 5% higher than expected. Yet Jill was unpleasantly surprised to find actual operating income to be lower than budgeted:
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