Veetance Corp, sells merchandise in three regions of the United States - Southwest, West Coast, and Midwest. The company's corporate headquarters is located in Colorado. A review of the company's income statement indicates a record year in terms of sales and profits. Management desires additional insights about each region and has asked you to prepare an income statement for each region and an income statement reflecting the entire company's performance (ie, total for combined regions). The following information has been extracted from Veetance's accounting records: The sales volume, sales price, and purchase price data follow: The following expenses were incurred for sales commissions, local advertising, property taxes, management salaries, and other noncontrollable (but traceable) costs: 1. Local advertising decisions are made at the store manager level. 2. The sales manager's salary in Midwest is determined by the Midwest store manager 3. The store manager's salaries are set by Veelance's vice president. Nontraceable fixed corporate expenses total $363,450. The company uses a responsibility accounting system. The average operating assets for each segment: The company's minimum required rate of return is 8%. 1. Prepare a segmented income statement for VeeLance using the template provided. 2. When evaluating the segment manager, which measure should be used (sales revenue, segment contribution margin, profit margin controllable by segment manager, segment profit margin)? Why