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Vega Foods Inc. recently purchased a small mill that it intends to operate as one of its subsidiaries. The newly acquired mill offers three products

Vega Foods Inc. recently purchased a small mill that it intends to operate as one of its subsidiaries. The newly acquired mill offers three products for sale-wheat cereal, pancake mix, and flour. Each product sells for $10 per package. Materials, labour, and other variable production costs are $3.00 per bag of wheat cereal, $4.20 per bag of pancake mix, and $1.80 per bag of flour. Sales commissions are 10% of sales for any product. All other costs are fixed. The mill's Income statement for the most recent month is given below: Total Wheat Product Line Pancake Company Cereal Sales Expenses: $600,000 $200,000 Mix $300,000 $100,000 Flour Materials, labour, and other 204,000 60,000 126,000 18,000 Sales commissions 60,000 20,000 30,000 10,000 Advertising 123,000 48,000 60,000 15,000 Salaries 66,000 34,000 21,000 11,000 Equipment depreciation Warehouse rent 30,000 10,000 15,000 5,000 12,000 4,000 6,000 2,000 Selling and administrative Total expenses 90,000 30,000 30,000 30,000 585,000 206,000 288,000 91,000 $ 15,000 $ (6,000) $ 12,000 $ 9,000 Operating income (loss) The following additional Information about the company is available: a. The same equipment is used to mill and package all three products. In the above Income statement, equipment depreciation has been allocated on the basis of sales dollars. An analysis of equipment usage indicates that it is used 40% of the time to make wheat cereal, 50% of the time to make pancake mix, and 10% of the time to make flour. b. All three products are stored in the same warehouse. In the above Income statement, the warehouse rent has been allocated on the basis of sales dollars. The warehouse contains 24,000 square metres of space, of which 8,000 square metres are used for wheat cereal, 14,000 square metres are used for pancake mix, and 2,000 square metres are used for flour. The warehouse space costs the company $0.50 per square metre to rent. c. The Selling and administrative costs relate to the administration of the company as a whole. In the above Income statement, these costs have been divided equally among the three product lines. d. All other costs are traceable to the product lines. Management at vega Foods is anxious to improve the mill's 2.5% margin on sales. Required: 1. Prepare a new contribution format segmented Income statement for the month. Adjust the allocations as required. Variable expenses: Total Company Wheat Cereal Pancake Mix Flour Total variable expenses 0 0 0 0 0 0 0 0 Traceable fixed expenses: Total traceable fixed expenses Common fixed expenses: 0 0 0 0 S 0 $ 0 S 0 0 S 0 2. After seeing the income statement In the main body of the problem, management has decided to eliminate the wheat cereal, because it is not returning a profit, and to focus all available resources on promoting the pancake mix. a. Based on the statement you have prepared, do you agree with the decision to eliminate the wheat cereal? Yes O No b-1. Compute the contribution margin ratio for each product. Contribution margin ratio Wheat Cereal Pancake Mix % Flour % % b-2. Based on the statement you have prepared, do you agree with the decision to focus all available resources on promoting the pancake mix? Assume that an ample market is available for all three products

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