Veggie Power, Inc. is based in San Diego and is a meat$-$alternative company. Having exceeded sales expectations in California, Veggie Power executives are looking to expand nationally in the United States with hopes of entering more mainstream grocery chains rather than health food stores where the company is currently seeing success.$$Veggie Power is commissioning research to help determine which plant$-$based protein products would be most desirable in a major retail setting. Currently, the company's most popular products are Roast Chik$$n$,$ Beefless Cuts, and Outrageous Burgers. However, Veggie Power is open to developing new plant$-$based protein products based on consumer demand and preference.

Research Questions

$$ What are the best$-$selling plant$-$based products currently in the market?

$$ What are emerging trends in plant$-$based meat alternative offerings?

$$ What does the competitive landscape look like? Who are the players? What are their market shares? Is there room for Veggie Power to enter the plant$-$based protein retail market?

$$ Which major retailers are offering plant$-$based products? Which major retailers should the company approach?

$$ What are current price points for the most popular plant$-$based proteins?

Please suggest a method for Veggie Power. I look forward to seeing what you choose.