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QUESTION 2

a. Provide a Ghanaian example each for the following grand strategies. [15 marks]

i. Divestiture

ii. Market Penetration

iii. Related Diversification

iv. Horizontal Integration

v. Forward IntegrationDC: ACD01-F004

b. A company you work for has recently applied for financial aid from the National Board of Small Scale

Industries (NBSSI). A few days ago, you received notification that the companys application has been

shortlisted. In his excitement, the CEO of your company presented GHS 1,000 to a staff of NBSSI as

appreciation for a good work done. Today, you received an e-mail that your application has been revoked

owing to bribery. Explain to the company CEO why his appreciation was considered as unnecessary and

unethical.

[5 marks]

[Total: 20 marks]