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very important please help me in 2 hours General Info: Avery Inc. is a direct marketing, catalog sales company that sells sporting equipments globally through

image text in transcribed very important please help me in 2 hours
General Info: Avery Inc. is a direct marketing, catalog sales company that sells sporting equipments globally through direct orders from the Avery Catalog. The company has recently initiated a marketing research project for the purpose of understanding profiles, preferences, and specific behavioral orientations of its customers, particularly their attitudes toward the Avery Company and toward purchasing through a catalog in general 1. Below are the results of an ANOVA (Analyses of Variance). The grouping variable is Past Catolog Purchasing Behaviors of respondents. Those who never purchased from catalog before (group 1) are compared with those who did purcase within the last year (group 2) and those who purchased last more than a year ago (group 3). The three groups are compared in terms of a criterion variable, Perceived Convenience of Purhasing from Catalog (convenien). The AVERY dataset is used for the analysis. (a) what exactly is tested here (i.e., describe the hypotheses) (05 points), b) what are the findings. (10 points), and (c) what are the managerial) implications of the findings? (10 poimts) Descriptives convenien . LOR dered with 47724 1.121 ANOVA convenien Sumo Between Group Within Group To Menure 248 1310 154.625 118 120 Multiple Comparisons Dependent Variable convenien 95%. Confidence Lofound Difference Upander ordered within your 57985 not with last year ordered within last year DIT ordered with last year never not within last year 01712 The meaning is at the level

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