Question
Very recently (January 2021), Numeris has announced that it will terminate it's diary markets. Please read their announcement and answer the following questions based on
Very recently (January 2021), Numeris has announced that it will terminate it's diary markets. Please read their announcement and answer the following questions based on both the textbook and the announcement:
Why do you think they are getting rid of TV diaries?
What are some potential problems if we don't have these TV diaries anymore?
http://view.measure.numeris.ca/?qs=7634668504ed7f8f7694a96d549582b7a936b3b3 1fa15885c462ddffea90b87711ce0b78afc7f579bcf354ee913ed9b7c948e81f85bdacf4b 3d3eb451e473818e2b84b593eef484e
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
