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Vesper (1990) proposes that entrepreneurs can consider common new venture entry strategies when penetrating new markets. If you are planning to commercialise your new plant-based

Vesper (1990) proposes that entrepreneurs can consider common new venture entry strategies when penetrating new markets. If you are planning to commercialise your new plant-based protein powder business, discuss THREE common new venture entry strategies that you will consider based on Vesper's (1990) study.

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