VI. HYPOTHESIS Do owners is sari-sari store who have good marketing skills gain more profit? According to Carlos Slim, \"Profitability is coming from productivity, efciency, management, austerity, and the way to manage the business\". For the owners of sari-sari store to gain more prot they must have a good management skills, a unique marketing skill, an understanding to consumer buying behavior, and a good reputation to consumers. Having a good marketing skills will leads to gain more profits. If the owner of the sari-sari store will learn all the skills and techniques about marketing, then their gain will improve. In this hypothesis we researchers conclude that having a good marketing skills will help your sari-sari store to gain more profit