VI. In a Bind - Peak Sealing Technologies' Product Line Extension Dilemma.

Available at: https://hbsp.harvard.edu/import/1006615

1.

Describe the company values at PST.

2.

What arguments can be made for introducing an economy tape? What might the CEO think of these arguments?

3.

What arguments can be made against introducing an economy tape?

4.

What would be the major issues to overcome if PST were to introduce economy tape?

Propose introductorily marketing program suggestions to overcome these problems.