Victoria Anderson, CFA, works for Pluto Capital, a newly established investment counseling firm. The founding partners of Pluto Capital came from Vulcan Investments after it was taken over by a large financial services group. Jonathan Beecham is meeting with Pluto Capital for the first time because he has been disappointed by Vulcan's underperformance following the takeover. At the beginning of their meeting, Anderson sympathizes with his situation, then immediately explains to Beecham that she has discovered an undervalued stock that offers large potential gains. Anderson then promises Beecham that she can buy the stock for his account at the current price if he switches the account within 48 hours. Anderson's best course of action to avoid violating the Standards was to have: elaborated on the technical features of Pluto's standard valuation method used to identify the undervaluation avoided the meeting with Beecham in the first place because the founding partners of Pluto came from Vulcan determined Beecham's investment needs objectives and tolerance for risk before making any investment recommendation