Video Case #4- Paradigm Shift Part 2

Please download the attached file and work with your group to fill in the required sections.This case is worth 6% of your final grade.

Also answer the following questions as part of your case analysis:

• What social media platform do you think best targeted your team's buyer persona?
• Did your team decide to spread out when the commercial would air or saturate one part of the year more heavily? What aspects of your target market led you to this decision?
• People sometimes say "Oh, I had no success advertising on social media." What do you think might make a social media campaign more successful (or less successful) based on what you learned?