Question
Video https://canmedia.mheducation.ca/college/olcsupport/grewal/3ce/videos/VidPlayer.php?vid=Ch14_HSN 1. Identify 3 key considerations involved in establishing an IMC Plan. 2. Recommend which three of the six IMC tools (Advertising, Personal Selling,
Video https://canmedia.mheducation.ca/college/olcsupport/grewal/3ce/videos/VidPlayer.php?vid=Ch14_HSN
1. Identify 3 key considerations involved in establishing an IMC Plan.
2. Recommend which three of the six IMC tools (Advertising, Personal Selling, Sales Promotion, PR, Direct Marketing, Digital media) make the most sense for HSN - why did you choose those three over the others?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
