Video: Why Coca Cola Still Dominates the Beverage market.

https://youtu.be/jnnZT3Fm7Bo

1. Analyze the story of Coca Cola in light of those discussed in the video and in class. Mention and discuss the strategies that Coca Cola has historically used to position itself as a leader in the beverage industry.

2. Analyze, discuss and substantiate what actions Coca Cola is taking to maintain its competitive advantage and remain a world leader in its industry.

3. Mention and discuss the main internal and external challenges that Coca Cola will face in the next 5 years. Discuss what strategies and actions you would propose to Coca Cola to face the aforementioned challenges.

4. Create a SWOT analysis (SWOT) of Coca Cola as discussed in the video and your experiences in the course. Explain the impact that major competitors Keurig Dr. Pepper and Pepsico have on the SWOT analysis (SWOT). What strategies would you propose to Coca Cola to outperform its competitors?

5. Discuss the importance of Coca Cola's presence globally. What challenges does the company face in its operations outside the United States? What strategies would you propose to Coca Cola to establish and maintain a competitive advantage in international markets?