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View Insert Table Chart Text Shape Media Collaborate Format Document Problem 2.- Constrained Resource Decision The Seashore Stand (SS) is a take-out food store
View Insert Table Chart Text Shape Media Collaborate Format Document Problem 2.- Constrained Resource Decision The Seashore Stand (SS) is a take-out food store at a popular beach resort. Susan Sexton, owner of SS, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: Cola Punch Lemonade Natural Orange Juice Selling Price per case $14.50 $24.30 $24.20 $37.50 Variable Cost per case 10.70 18.30 17.25 27.40 Cases sold per foot of 20 5 14 7 shelf space per day Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of one foot and a maximum of six feet of front shelf space for each drink. REQUIRED: 1. Calculate the Contribution Margin for each type of drink 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Evaluate this recommendation showing calculations of the total contribution margin under this scenario 3. What shelf space allocation for the four drinks would you recommend for Seashore Stand? Support your recommendation with calculatons of the total contribution margin under this scenario MacBook
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