View Policies Show Attempt History Current Attempt in Progress Bohlander Botanicals develops hybrid tea roses. A relative newcomer to the field, Bohlander is looking for innovative ways to advertise its products to potential customers. Rose Mayfield, sales manager and avid online shopper, wonders about advertising the company's roses on various gardening websites. She has contacted Kimland Media, Inc., an advertising firm specializing in Internet advertising campaigns, to explore some options. After meeting with Rose, Sami Landon, regional sales coordinator, has suggested that Bohlander use a targeted marketing strategy by placing banner ads on a few gardening websites. Bohlander would pay for the service based primarily on the number of ad impressions (the number of times the ads are shown). Using past campaigns as a guide, Sami has prepared the following quarterly estimate for Bohlander. Banner ad development (6 banners per quarter) Banner ad placement Estimated ad impressions Banner ad click-throughs $7.200 $1.50 per thousand impressions 1,000,000 $0.60 per click-through From past experience, Kimland Media estimates that 1% of all viewers will "click through the banner ad to Bohlander's website. Of those viewers who click through, Kimland estimates that 20% will actually make a purchase. (a) Your answer is correct. MacBook Air (a) Your answer is correct. What is the expected total cost per quarter of Bohlander's Internet advertising campaign? $ 14700 e Textbook and Media Attempts: 1 of 3 used (b) Your answer is correct. Given Sami's cost estimates, what is Bohlander's expected cost of acquiring a new customer through the campaign? (Round answer to 2 decimal places, e.g. 52.75.) $ 7.35 per customer Assistance Used e Textbook and Media Attempts: 1 of 3 used (c) Your answer is incorrect. Using the information you just calculated, what is the estimated cost to get one more person to click through and make a purchase? $ eTextbook and Media Save for Later Attempts: 1 of 3 used Submit Answer MacBook Air 80 888 Du 5 6 7 8 E R T Y