Question
view the video (link below)and then Identify the various strategies and tactics Cole+Parker uses to help consumers through the buying decision process, and (2) identify
view the video (link below)and then
Identify the various strategies and tactics Cole+Parker uses to help consumers through the buying decision process, and (2) identify other factors that might influence customers' decisions to buy Cole+Parker socks.
https://canmedia.mheducation.ca/college/olcsupport/grewal/4ce/videos/VidPlayer.php?vid=grewal4ce_ch04_coleparker (less than 7 min video)
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
