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View Video Title: Ethnography - Ellen Isaacs at TedX (TedTalk) Compare the 5-Step Marketing Research Process to the NYC Parking Problem Study conducted by Isaacs
View Video Title: Ethnography - Ellen Isaacs at TedX (TedTalk)
- Compare the 5-Step Marketing Research Process to the NYC Parking Problem Study conducted by Isaacs
- Ethnography was used as the marketing research method in this video, identify another qualitative marketing research method that might have also worked to accomplish the marketing research goal.
- Would survey research be a viable option for this study? Why/Why not?
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The 5step marketing research process typically involves defining the problem conducting exploratory research designing the research collecting data an...
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
