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Viewer Week 1 Week 2 Week 3 Week 4 1 2 3 X X X 4 = 5 X X X X X X CO

Viewer Week 1 Week 2 Week 3 Week 4 1 2 3 X X X 4 = 5 X X X X X X CO X CO X X X 10 = X Ratings 40 30 30 40 Q: Reach?, Frequency? GRPs? GRPS = 140, reach = 70, frequency = 2

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