VII: Event Planning & Promotion In this section, you will provide details on "Event Planning & Promotion" for a specific Special Event that you will host in your facility to increase revenue. You will provide details on the event, describe the overall event plan, list the staff required to run this event, and provide a promotional plan for the event. A. Event Description (2 paragraphs) Paragraph 1: Fully explain a "Special Event" that you will schedule and book at your facility. Explain if you will run the entire event or if you will contract with a traveling event or promotion company. Paragraph 2: Explain how you plan to use this event to "Increase Revenue" for your facility. Explain concepts like ticket sales, concessions, etc. > Consider information from Module 14: Ch. 18, information from throughout the course, and additional research may be required. B. Event Planning & Preparation (# them 1-5) . List (# them 1-5) and describe (in 1-2 sentences) at least "5 Important Tasks" you will need to complete in "Planning & Preparing" for this Special Event. > Consider information from Module 14: Ch. 18, information from throughout the course, and additional research may be required. C. Event Personnel (List # 1-10) . Make a list of 10 specific "Event Personnel or Staffing Groups" (# them 1-10) that you will need to assist you in either planning, setting-up, running, or completing post-event duties for this Special Event. Describe each group's duties in 1-2 sentences and explain if each group is a contracted group or a group of facility staff. Consider information from Module 14: Ch. 18, and information from various modules. D. Event Marketing & Promotion Plan (# them 1-5) . List (# 1-5) and fully explain (in 2-3 sentences) the "Marketing & Promotion Plan" for this Special Event. Do this by explaining at least 5 specific marketing, promotional, and/or advertising strategies for this special event, including slogans, etc. Consider information from Module 11: Marketing Plan Discussion and various strategies detailed in Unit III & IV