VII. IMPORTANCE OFTHE STUDY The result of this study will significantly benefits the store owner and the community, as the researchers finishes the study they will provide reason why their products in sari-sari store are not saleable. From this result, recommendation on how to deal with this problem will arise. This study will make a new discovery in helping and improving the qualies of this business for our community to apply a new knowledge. This will help to have a cost-effective sari-sari store, earn money and to provide a means of livelihood for many owners also giving an information on consumers. Last of all is to keep the significance of this study to our fellow citizen since there is continuous expansion of sari-sari store