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Viking is a popular river cruise company offering packages that can vary according to travel destinations, cabin location on the ship, size of the cabin,
Viking is a popular river cruise company offering packages that can vary according to travel destinations, cabin location on the ship, size of the cabin, and length of the itinerary. These pricing variations correspond to which pricing strategy?
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market segmentation pricing and price skimming
market segmentation pricing and value pricing
discounting and value pricing
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