Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary research to learn about their consumers. (10 Marks Total)

What should their research objective be? (2 Marks)

Design the Research Plan: (5 Marks)

What is your rationale for the research plan design? How does it fit with your research objective and the size/industry of the business? (3 Marks)