Viola Hotels can consider these metrics along with other factors like brand exposure, customer acquisition costs, and long-term customer value to make an informed decision on the best strategy to fill the gaps in occupancy on Mondays and Tuesdays in June 2024. The guests of Viola Hotels usually are from direct bookings and traditional travel agencies. To boost its sales, Viola Hotels is now exploring the use of Online Travel Agents. The hotel is well booked during the weekends and most of the weekdays. However, there are gaps in the Mondays and Tuesdays of the month of June 2024. (June has 4 full weeks) As of March 2024, there are 20 rooms on the books, each Monday and Tuesday during June 2024, at $130 per night with 70% double occupancy. For each day, these guests are expected to spend an additional $20 on Massage and $30 on F&B per person. Fixed costs are $30 per room night and variable costs are $10 per guest. To resolve this issue, there are 2 options to boost the occupancy: There is a large tennis tournament in Singapore during June 2024. A promotion could be done to target overseas tennis fans, with the expectation