Viral marketing can be a company's greatest success or its worst nightmare. Here are a few popular examples: What Does the Fox Say? The video created by a pair of Norwegian variety show brother's displays people dressed up as animals dancing around in the woods and singing a catchy song. The video received over 400 million views on YouTube and skyrocketed the band Ylvis to virtual stardom. The video of a robotic devil baby left in an unattended stroller in the middle of the street in Manhattan attracted over 50 million views in a month. The creator of the devil baby video, Thinkmodo, was creating buzz for the 20th Century Fox movie it was promoting, Devil's due. Domino's Pizza employees posted a video showing them making sandwiches with unsanitary ingredients. The video went viral and ended with the arrest of the employees and an apology from the CEO. Give an example of a viral video that helped a business achieve success and one that caused a business to fail. Do you think it is important for a business to try to manage its online reputation actively? What can a company do if a negative video goes viral, such as the one concerning Domino's Pizza?