Viral Marketing can be a company's greatest success or its worst nightmare. Here are a few popular examples:

The ALS Ice Bucket Challenge started in 2014, which was an online effort to raise awareness for people with Amyotrophic Lateral Sclerosis (ALS) disease and to raise funds. The campaign was able to raise $115 million in a span of just eight weeks. The challenge for people was to pour a bucket of ice-cold water over their heads and challenge a minimum of three people to do the same and make a donation to the ALS Associate.

The video of a robotic devil baby left in an unattended stroller in the middle of the street in Manhattan attached over 50 million views in a month. The creators of the devil baby video, Thinkmodo, was creating buzz for the 20th Century Fox movie it was promoting, Devil's Due.

Domino's Pizza employees posted a video showing them making sandwiches with unsanitary ingredients. The video went viral and ended with the arrest of the employees and an apology from the CEO.

Instructions: Research the web and find an example of a viral video that helped the business achieve success and one that caused a business to fail. Do you think it is important for a business to try to manage it online reputation actively? What can a company do if a negative video goes viral, such as the one concerning Domino's Pizza?