Viral promotion involves:

sending a pre-written set of messages to customers or prospects over time.

leveraging a firm's customers to promote a product or service.

offering rebates and Incentives to customers for adopting a product or service.

emphasizing customer retention and satisfaction, rather than a dominant focus on sales transactions.

paying celebrities to use a product visibly to lure customers into unwittingly buying the product.

Question 57 Viral promotion involves