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( Virgin Group case ) ?A fundamental question Virgin considers when starting a new venture is whether there is an opportunity for restructuring the market
Virgin Group case ?A fundamental question Virgin considers when starting a new venture is whether there is an opportunity for restructuring the market to their advantage. This represents an example of which of Porter's "essential tests"?
a ?The "attractiveness" test.
b ?The "cost of entry" test.
c ?The "better off" test.
d ?Value Chain Profitability test.
e ?None of the above.
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