Virgin Mobile gets a new identity to reflect wider offerings strategy (strategyonline.ca)

a)Summarize the article briefly

b. Explain how this article relates to any of the textbook chapters. Please ensure that you specify the theory/subject the article discusses. (For example, if the article talks about the next great smartphone, then you should say "This article refers to the theories of competition, positioning, product design...")

c. Respond to the article with your own opinion/viewpoint. This means: tell me your thoughts on what you've just read; do you agree or disagree with the subject matter?; do you think there will be negative or positive consequences; and so forth. Make sure to write something of substance - meaning, something that is more than just a couple of sentences.