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VisBright manufactures and sells televisions. The company's upstream division, Chip Division, builds chips that are placed behind screens to control the image displayed. Chip Division

VisBright manufactures and sells televisions. The company's upstream division, Chip Division, builds
chips that are placed behind screens to control the image displayed. Chip Division sells chips to
VisBright's downstream division, Screen Division, at a transfer price that the two divisions negotiate.
Screen Division can also buy chips on the external market for $30 per chip. Screen Division produces
screens and connects a single chip to each screen in order to produce a completed television.
Chip Division's costs per chip are as follows:
Direct Materials of $8
Direct Labour of $5
Variable Overhead of $7
Screen Division's costs per screen are as follows:
Direct Materials of $11
Direct Labour of $2
Variable Overhead of $5
The fixed costs of Chip Division are $400,000 and the fixed costs of Screen Division are $2,000,000.
Capacity at those fixed costs are 200,000 chips and 200,000 screens.
REQUIRED:
Question 1-A: If the transfer price of a chip is negotiated to be 140% of variable costs, and if Chip
Division sells 100,000 chips to Screen Division, what is Chip Division's operating income?
[6 marks]
Question 1-B: If Screen Division obtains all of its chips from Chip Division and sells 100,000
televisions to retailers at a market price of $80, what is the operating income of VisBright?
[6 marks]
Question 1-C: If Chip Division has excess capacity to produce 100,000 chips which it cannot sell
externally, must it be willing to sell to Screen Division for a transfer price below $30 per chip?
Explain.
[3 marks]
Question 1-D: If the transfer price of a chip is negotiated to be 140% of full costs, and if the market
price of a television falls to $45 before Vis-Bright reaches its capacity level of production, should
VisBright use any excess capacity to sell televisions? Would Screen Division want to continue to sell
televisions in this scenario?
[5 marks]
Question 1-E: Calculate and compare the difference in overall corporate operating income between
Scenario A and Scenario B if the Screen Division sells 100,000 televisions to retailers for $80 per
television.
Scenario A: Negotiated transfer price of $21 per chip.
Scenario B: Market-based transfer price of $30 per chip.
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