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Vision Innovation marketing manager Oscar Rodriguez is reviewing secondary data his company collected about seasonal variations in consumer spending. He plans to use this information
Vision Innovation marketing manager Oscar Rodriguez is reviewing secondary data his company collected about seasonal variations in consumer spending. He plans to use this information to help guide the product launch decisions for a new line of prescription sunglasses. The advantages of using secondary data include that
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Operations Management
Authors: Jay Heizer, Barry Render
11th edition
9780132921145, 132921146, 978-0133408010
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